Art.com Rebrand
Art.com may be the largest reseller of art, but it’s a twenty-year-old company, and it showed. My team stepped in, under creative director Kelly Niland, to update the old Art.com aesthetic.
The original logo was dated and corporate in a way that failed to inspire or communicate the Art.com mission. We sought to modernize the brand logo by downplaying the “.com” aspect, while modernizing the logo into something friendly and relevant.
In order to appeal to a broad audience with an even broader taste in art, it was important to have a logo that could work with any kind of artwork, or interior style.
We chose a circular shape and a small color palette that would work with a range of different art. This allowed versatility in design, as well as training the customer to see the Art.com brand as bright and colorful instead of being limited by black and white.
Typography
Two large font families allow versatility in order speak to various styles and subjects.
Corporate Identity
Home Page
Email, Social and Mobile
Photography
Our photography is meant to inspire and portray believable moments of everyday life with a current polished feel. We picture homes not staged— and that are aspirational yet attainable. We show people engaged in their space. The perfect shot is one that causes someone to imagine their life is better with art.
Photography Credit: Sean Dagen
Catalog
Art.com Email Campaigns
This is a selection of various marketing emails designed for Art.com.
Art.com Holiday Campaign
I was tasked with creating a versatile design concept that would be updated frequently throughout the holiday season while keeping a fresh look throughout. The solution was an elegant and sophisticated look with bold colors, geometric gold accents and detailed photography that romances the product in order to support framing and servicing offers.
Singularity University Illustrations
Singularity University is a Silicon Valley think tank that offers educational programs and a business incubator. Working with a team of illustrators and motion designers, I created illustrations which were animated in order to provide richer and more engaging education videos.
Animation Credit: Steven Giarla
Final Animated Videos
3 Screen Productions Personalized Business Cards
Personalized illustrated business cards showcasing a caricature of each employee at 3 Screen Productions, a boutique marketing agency. Each card folds out to stand up on it's own.
Below is a selection of exclusive posters I created for Art.com with a mix of illustration, photography and hand lettering.
31(ish) Days of Drawlloween
Daily illustration challenge following IG prompts by #mabsdralloween
Wedding Invitation
How could a designer resist designing their own wedding invitations? This project allowed me to use my own personal aesthetic to create an invitation set that reflects mine and my husband’s fun, retro style we wanted for our untraditional backyard wedding.
Using a template from theknot.com, I created a landing page for guests to RSVP and find information about the wedding.
Snap Cat Design
SnappyTV is a cloud-based, live video platform that makes TV and live web streams social, mobile and viral. I designed the Snap Cat mascot, which is a play on the Japanese Maneki-Neko Cat, for use on their corporate swag.